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Local farming and food businesses are inspired and fueled by the passion and dedication of their founders. But to survive, thrive and reach profitability, local food businesses still have to employ a marketing strategy—just like any largescale, national or even internationally-based company does.

All too often, small farmers and ranchers employ a ‘grow or raise it, and they will come’ marketing strategy. Or, in the case of food makers, a ‘bake, pickle or cook it and they will come’ plan. To be a business, even a local one, you must act like a business. When it comes to marketing, that means employing the “Four Ps (4 P’s)” strategy—of product, price, place and promotion.

Download our free marketing guide for farmers, ranchers and makers. This guide provides actionable marketing tips specific to you.