Local Food Marketing

 

LOCAL FOOD MARKETING

 

SELLERS – LET US HELP YOU MARKET YOUR PRODUCTS TO NEW BUYERS

Please feel free to use the following tools to communicate with your customers and grow your business.

 

FILL OUT YOUR ACCOUNT PROFILE AND ADD YOUR PRODUCTS

Please refer to Seller-Resources to help you take advantage of all the features in the Food4All application and add the ‘SHOP NOW’ button for your website.

 

EMAIL TEMPLATE TO YOUR CUSTOMERS

Sellers: You can embed a web link in your email directing buyers to your products within Food4All. That link is available under Account Settings.

 

{name of your customer}

I’m excited for the selling season to arrive. We have some terrific products this year and we look forward to sharing them all with you.

[Insert information about the new season, new products, regular CSA schedules, etc]

In addition, I’m happy to announce that I’ve adopted a new online platform that makes it easier for you to subscribe to our CSA boxes and purchase our [produce boxes, meat shares, etc].

 

Please link here to place your order. [Sellers, you should insert your Food4All product link]

 

As always, I’m interested in your feedback and I’m happy to support you any way I can. Please let me hear from you.

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CREATE YOUR FACEBOOK BUSINESS PAGE

Facebook is a great way to communicate with your customers. Use their free business tools to promote your products with pictures and descriptions. Customers love to get the inside story about your farm, with pictures of you and your team during planting and harvest season. Personalize your business and the local buyers will more likely choose your products. Remember, people passionate about buying from local farmers want to know the people they’re buying from. Facebook is perfect for that.

 

You can also increase the reach of your Facebook posts by spending as little at $5 and boost your posts with regional targeting. Just click on the button ‘BOOST POST’ below your post, and follow the instructions. You can define your targets by geographic region and interest types.

 

Under your Facebook Cover Photo, you can use the SIGN UP button to link buyers to your Food4All product page. Customers can shop directly from the link on Facebook.

 

GET STARTED ON YOUR FACEBOOK BUSINESS PAGE

 

Step 1: Sign up for Facebook as an individual user.

Step 2: In the top right hand corner, hover over the down arrow and click Create a Page

Step 3: Choose: Local Business and Place

Step 4: Choose: Category>Agriculture

Step 5: Create your Business Profile

Step 6: Upload your cover photo and profile photo or logo

Step 7: Start posting photos and activities.

Step 8: Boost your posts with targeting to your local region.