Category: Food4Thought

Online Marketing Tools Taking Small Farm Marketing To The Next Level

As a farmer you likely use time saving tools in the field or while preparing your end product.  A tractor may help you turn beds.  Harvesting tools can help to speedily cut greens.  And then there are digital tool that track and report field health.  These tool may not only save precious time, but can lead to a higher quality… Read more →

Write A Business Plan For Your Small Farm or Food Business

Writing a business plan is a fundamental yet often overlooked part of starting or expanding a farm or food business.  A well thought through business plan can help establish the foundation of your business.  It can also be used as a tool to communicate your intended business direction to possible investors and future team members. When should you write a… Read more →

How Small Farms Can Use The Internet As A Low Cost Sales Channel

by Kami Semick Selling direct to local consumers and businesses can help small farms realize a higher per unit sales price for products.  This article will cover the Internet as a low cost sales channel for small food producers. We’ll look into strategies how to sell food online, and discuss benefits and costs. Why Sell Online? Where and how food… Read more →

3 Tips to Increase Sales and CSA Subscriptions

As the calendar is building toward growing and harvesting season, it time to think about marketing to attract new customers.  In this article we’ll review the latest trends in local food and outline 3 steps to attract new buyers. The latest research is positive for those involved in growing and selling local food and food products.  More and more consumers… Read more →

Trends and Tips for Community Supported Agriculture

  Community Supported Agriculture (CSA) can be a profitable endeavor for the farmer and a fulfilling experience for the consumer.  With national CSA day on the horizon (Friday Feb 22rd), it’s not too late to start thinking about starting a CSA or refining your CSA offering.  This article will take a look at the profile of the “average” CSA operator,… Read more →

Can Social Media Boost Small Farm Viability?

The internet has the potential to be “rocket fuel” for small to medium sized businesses.  Small to medium sized businesses that employ online marketing strategies are 280 percent more likely to grow revenues (Google) than businesses that don’t engage in online marketing.  Online marketing can provide a big boost for small business owners and farmers alike. Three effective and low cost… Read more →

The Economics of Local Food

The fridge is empty.  Needing to refill the basics, you plan to pop over to the grocery store.  You may pick up vegetable, eggs, maybe dairy products and possibly some meat. Did you know your next decision can have a substantial economic impact on your community?  Thanks to a recent ground breaking study, we can now measure the exact economic… Read more →

Turning abundance into sales

The season of abundance is upon us!  Your farm stand, farmers market booth and/or CSA boxes are likely overflowing with an amazing harvest. Turn abundance into high volume sales by using a simple e-mail campaign to sell bulk quantities into your existing customer base.  Current and past customers already know who you are and the high quality of your product.… Read more →

Marketing Tips for a Successful “Fill Your Pantry” Event

Are you a non-profit organization looking to ignite your community around local food?  Hosting a Fill Your Pantry Event is an excellent way to engage the community, help your local food sellers clear out their stocks, and raise funds and awareness for the local food ecosystem. We’ve compiled 4 tips to help make your event a success! Start planning early.… Read more →