Category: Food4Thought

Revitalizing Regional Food Systems with Virtual Farmers Coop Software

Virtual farmers coop software allows small, regional farmers to do what local farmers have always done best — work together for the good of all. The strength of regional food systems has always been in the diversity of many small food producers working together to feed their community. The problem small farmers have faced since the mid 20th century is… Read more →

Should Your Farm GAP Certify to Sell Produce Wholesale?

Direct market farmers looking to sell their produce wholesale may need to be GAP (Good Agricultural Practices) certified. It all depends on what outlets farms are selling into, what those buyers require and whether a farm wants to pursue the audit process. Small, direct market farmers often end up adding wholesale outlets as their farms grow. A few wholesale buyers… Read more →

A Guide to Selling Your Farm Produce Wholesale

Wondering whether to try selling your farm produce wholesale? Selling wholesale is a natural progression for many small farmers as a farm business matures. Plus, the aftermath of the Covid-19 pandemic has created new opportunities for local farmers to expand into wholesale channels. Consumers are putting the squeeze on grocery outlets, demanding healthy, locally-sourced foods. A fall 2020 survey by State… Read more →

Melony Edwards on Instagram

How to Use Instagram and Boost Your Farm’s Online Sales and Profit

Food4All interviews Pacific Northwest farmer and Instagrammer Melony Edwards, with some tips for farms learning to use Instagram Farms are naturally photogenic. Which makes Instagram — an image-driven social media platform — an obvious fit for building an audience and, ultimately, boosting your farm’s online sales. Instagram has more than one billion users a month and is the second most… Read more →

The Free, Time-Saving Digital Marketing Tool Every Farm Needs

Direct-market farmers have one common complaint when it comes to figuring out how to market their farm products on social media — finding the time to do it. Social media is well-suited for local food farmers to connect with their community and drive in-season sale. Everybody loves to know when the new strawberry crop is ready. Or the latest batch… Read more →

Make More Profit! 8 Small Farm Marketing Ideas

Are you stuck in a rut when it comes to new and engaging small farm marketing ideas? You’re not alone. Running all the details of a small farm is relentless and exhausting. Coming up with the mental energy and ideas to direct market and sell the food and fiber you produced can feel overwhelming. But effective small farm marketing strategies… Read more →

Why Every Farm Should be Selling Direct Online – Now!

If you weren’t selling your farm products directly online already, the coronavirus pandemic should have sealed the deal. In today’s hectic, convenience-driven (and now health and safety-concerned world), local food farmers should be selling directly online to their customers. The good news is adding online sales to your marketing mix brings with it the potential for greatly expanding beyond your… Read more →

Food4All receives funding to build next generation Virtual Wholesale Food Hub

Company wins highly competitive grant   Bend, Oregon.  Food4All Incorporated today announced it has received $100,000 in grant funding under the United States Department of Agriculture’s (USDA) Small Business Innovation Research (SBIR) program.  The SBIR program is administered by the National Institute of Food and Agriculture (NIFA).  The grant will fund a pilot project aimed at developing technology for small… Read more →

How Food4All is helping Farmers Markets

Updated March 15, 2021:  Please learn about our single shopping cart solution for Marketplaces available in April 2021.  We’ve taken the best elements of easy set up, managing payment flows and enabling producers to easily sell through multiple channels and added a single shopping cart solution for marketplace customers. Below is our 2020 post describing our short term response to… Read more →