Direct market farmers looking to sell their produce wholesale may need to be GAP (Good Agricultural Practices) certified. It all depends on what outlets farms are selling into, what those buyers require and whether a farm wants to pursue the audit process. Small, direct market farmers often end up adding wholesale outlets as their farms grow. A few wholesale buyers… Read more →
Wondering whether to try selling your farm produce wholesale? Selling wholesale is a natural progression for many small farmers as a farm business matures. Plus, the aftermath of the Covid-19 pandemic has created new opportunities for local farmers to expand into wholesale channels. Consumers are putting the squeeze on grocery outlets, demanding healthy, locally-sourced foods. A fall 2020 survey by State… Read more →
Food4All interviews Pacific Northwest farmer and Instagrammer Melony Edwards, with some tips for farms learning to use Instagram Farms are naturally photogenic. Which makes Instagram — an image-driven social media platform — an obvious fit for building an audience and, ultimately, boosting your farm’s online sales. Instagram has more than one billion users a month and is the second most… Read more →
Direct-market farmers have one common complaint when it comes to figuring out how to market their farm products on social media — finding the time to do it. Social media is well-suited for local food farmers to connect with their community and drive in-season sale. Everybody loves to know when the new strawberry crop is ready. Or the latest batch… Read more →
Are you stuck in a rut when it comes to new and engaging small farm marketing ideas? You’re not alone. Running all the details of a small farm is relentless and exhausting. Coming up with the mental energy and ideas to direct market and sell the food and fiber you produced can feel overwhelming. But effective small farm marketing strategies… Read more →
If you weren’t selling your farm products directly online already, the coronavirus pandemic should have sealed the deal. In today’s hectic, convenience-driven (and now health and safety-concerned world), local food farmers should be selling directly online to their customers. The good news is adding online sales to your marketing mix brings with it the potential for greatly expanding beyond your… Read more →
We were really pleased to see this August 7, 2020 AgFunder News article by Lauren Stine. The article discusses how Food4All is working to create an efficient solution for farms and food producers selling through multiple channels. The article discusses how Covid-19, a boon for local food, has challenged farmers to efficiently reach their consumer buying audience: “Covid-19 may be… Read more →
Company wins highly competitive grant Bend, Oregon. Food4All Incorporated today announced it has received $100,000 in grant funding under the United States Department of Agriculture’s (USDA) Small Business Innovation Research (SBIR) program. The SBIR program is administered by the National Institute of Food and Agriculture (NIFA). The grant will fund a pilot project aimed at developing technology for small… Read more →
Updated March 15, 2021: Please learn about our single shopping cart solution for Marketplaces available in April 2021. We’ve taken the best elements of easy set up, managing payment flows and enabling producers to easily sell through multiple channels and added a single shopping cart solution for marketplace customers. Below is our 2020 post describing our short term response to… Read more →
We’ve written before about the importance of social media in your farm or small batch food business’s marketing strategy. As with all things technology, shifts are taking place in the social media landscape. Consumer behavior is changing. Application popularity is shifting. We thought an update was in order. Social media remains relevant in most people’s lives. In 2019 79% of… Read more →